Not every social media holiday is worth celebrating, but if you find the holidays that fit your niche, you can increase your organic reach.
Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd.
Who makes social media holidays up?
Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet.
Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, other days are National Just Because Day (August 27). Some are strictly social media holidays, while many are holidays off social media, too.
Not every social media holiday is worth celebrating. Find the holidays that fit your niche.
This approach increases the odds of connecting with people around shared values and interests rather than gimmicks.
2021 social media holiday calendar
January
Financial Wellness Month
January 4: National Trivia Day #NationalTriviaDay
January 15: National Hat Day #NationalHatDay
January 15: National Bagel Day #NationalBagelDay
January 17: Ditch Your Resolution Day #DitchYourResolutionDay
January 25: Opposite Day #OppositeDAy
Blue Monday: Third Monday of January
Community Manager Appreciation Day #CMAD: Fourth Monday of January
February
Black History Month (US)
February 2: Groundhog Day
February 8: Safer Internet Day
February 9: National Pizza Day #NationalPizzaDay
February 11: International Day of Women and Girls in Science #WomenInScience
February 13: Galentine’s Day
February 17: #RandomActsOfKindnessDay
February 21: Family Day (Canada, except Quebec)
National Skip the Straw Day: Fourth Friday in February
March
Women’s History Month
Endometriosis Awareness Month
March 1: Zero Discrimination Day
March 3: World Wildlife Day #WorldWildlifeDay
March 4: World Book Day #WorldBookDay
March 8: International Women’s Day #InternationalWomensDay #IWD[YEAR]
March 14: Pi Day #PiDay
March 18: Global Recycling Day
March 19: World Sleep Day
March 20: International Day of Happiness #InternationalDayofHappiness
March 22: World Water Day #WorldWaterDay #Water2me
March 24: Equal Pay Day
March 29: National Mom and Pop Business Owners Day
March 31: International Transgender Day of Visibility #TransDayofVisibility #TDOV
National Day of Unplugging #DayOfUnplugging: First Friday of March
April
Move More Month
National Poetry Month
Celebrate Diversity Month
April 1: Walk to Work Day
April 6: National Carbonara Day
April 7: National Beer Day (US)
April 7: World Health Day
April 10: Siblings’ Day #NationalSiblingsDay
April 11: National Pet Day #NationalPetDay
April 20: 420
April 22: Earth Day
April 24: World Immunization Week
April 28: National Superhero Day
April 29: International Dance Day #InternationalDanceDay
May
Asian Heritage Month
Skin Cancer Awareness Month
National Teen Self Esteem Month (US)
National Clean Air Month (US)
Mental Health Awareness Month
May 3-7: Teacher Appreciation Week
May 4: Thank a Teacher Day #ThankATeacher
May 4: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou
May 12: International Nurses Day
May 17: Tax Day (US)
May 17: International Day Against Homophobia, Transphobia, and Biphobia
May 18: International Museums Day
May 28: World Hunger Day
June
LGBTQ Pride Month
June 1: International Children’s Day
June 3: Global Running Day
June 3: World Bicycle Day
June 4: National Cheese Day (US)
June 4: National Donut Day (US) #NationalDonutDay
June 6: Higher Education Day #HigherEducationDay
June 8: Best Friends Day #BestFriendsDay
June 8: World Oceans Day #WorldOceansDay
June 19: Juneteenth (US)
June 21: World Music Day
June 21: National Selfie Day #NationalSelfieDay
June 30: Social Media Day #SMDay, #SocialMediaDay
July
July 3: International Plastic Bag Free Day
July 6: International Kissing Day
July 7: World Chocolate Day #WorldChocolateDay
July 15: Social Media Giving Day
July 15: National Clean Beauty Day (US)
July 17: World Emoji Day #WorldEmojiDay
July 18: National Ice Cream Day
July 18: World Listening Day
July 30: International Friendship Day
August
Black Business Month
August 8: International Cat Day #InternationalCatDay
August 8: National CBD Day
August 9-16: Shark Week #SharkWeek
August 12: International Youth Day #YouthDay
August 13: Black Women’s Equal Pay Day #BlackWomensEqualPayDay
August 14: National Financial Awareness Day
August 19: World Photo Day #WorldPhotoDay
August 26: National Dog Day (US) #NationalDogDay
September
World Alzheimer’s Month
National Hispanic Heritage Month (US)
September 12: National Video Games Day #NationalVideoGamesDay
September 21: World Alzheimer’s Day
September 30: International Podcast Day #InternationalPodcastDay
October
Black History Month (UK)
Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cyber Security Awareness Month
October 1: International Coffee Day #InternationalCoffeeDay
October 4-10: World Space Week
October 5: International Teachers Day #WorldTeachersDay
October 10: World Mental Health Day #WorldMentalHeathDay
October 11: Indigenous Peoples’ Day
October 11: National Coming Out Day
October 29: National Cat Day (US)
November
Men’s Health Awareness Month (aka No-Shave November and “Movember”)
November 8: Social Media Kindness Day
November 8: STEM Day #STEMDay
November 13: World Kindness Day #WKD
November 13–19: Transgender Awareness Week
Black Friday: Friday following Thanksgiving Day (US)
Small Business Saturday: Saturday following Thanksgiving Day (US)
Cyber Monday: Monday following Thanksgiving Day (US)
Giving Tuesday: Tuesday following Thanksgiving Day (US)
December
AIDs Awareness Month
December 3: International Day of Persons with Disabilities
December 4: National Cookie Day
Source: https://blog.hootsuite.com/weird-holidays-to-celebrate-on-social-media/
