Before you start reading, I'll forewarn you that this article will start with a tweet and end with a challenge. Sound good? From one of my favorite SEO role models, and founder of Women in Tech SEO, Areej AbuAli:  So, before getting lost in the sauce in…

Every website relies on Google to some extent. It’s simple: your pages get indexed by Google, which makes it possible for people to find you. That’s the way things should go. However, that’s not always the case. Many pages never get indexed by Google. If you work with…

Whether you’re looking for free SEO tools or for a more comprehensive SEO suite, there are plenty of options available. Below, we’ve broken down both free and paid SEO tools into different categories to streamline your research. From local SEO tools to keyword research tools and more, there’s something for…

Long-form content can often be overshadowed by other forms of execution that may be “shinier” or more visually engaging. We see it all the time in blog posts, case studies, conference decks, and on Twitter: the big, flashy content is often what our attention is drawn…

Google Analytics is arguably one of the most valuable and powerful tools for website analytics. Let’s explore 35 valuable data insights Google Analytics offers and how you can use them to improve your marketing and SEO. What Is Google Analytics? Google Analytics is a web analytics…

Testing out a new paid marketing channel is relatively easy. You can assign someone in-house, allocate some test budget, and pretty quickly quantify the return on your investment. Testing out SEO can be quite a bit trickier: Results often take time (more than six months) If…

What Is Ecommerce Marketing? Ecommerce marketing involves using a campaign to bring in new customers and encourage returning customers. You can use eCommerce tactics for businesses of all sizes and can easily implement your ideas with the right tools.  Here are 10 tips to help you…

First, let me pull up the best seat in the house for you: the local business owner or marketer who has weathered so much in the past two years. For your work of serving the public, you deserve the comfy chair by the fire, the celebratory…