A social media ecommerce strategy can help you build brand awareness, communicate with customers, and generate more sales for your online store. Social media and ecommerce are two peas in a pod. Ecommerce marketers are using social platforms to build brand awareness, connect with customers, and…

SEO can be fickle in terms of results–both in terms of what works, how fast you can expect results, and how long before the next algorithm update. For all the important and often urgent optimizations we carry out, it can be difficult to know when (or…

It’s an old marketing cliche that people buy from people, not brands, and if you spend any amount of time on LinkedIn, you’ll be inundated with personal branding gurus explaining to you exactly why that is. Ultimately, it all comes down to trust — the T…

A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event. Users typically arrive at landing pages via a pay-per-click advertising campaign. But they may…

There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren't important, but because it's easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let's look into some other areas we…

According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy. It’s no longer news that there’s fierce brand competition — in…

Public relations has always been about capturing attention, owning or participating in a public conversation, and shaping the narrative of your brand, industry, or company.  Digital PR is the execution of public relations campaigns and tactics in today's digital landscape.  From P.T. Barnum to Ryan Holiday,…

Google processes more than 8.5 billion searches every day. That’s more than 100,000 searches per second, thousands of which could lead a user to a purchase. It’s no wonder, then, that 60% of marketers list SEO as their number one inbound marketing priority. But generating organic traffic comes with…